DopeBBQ
Food, music and New York community. A live experience at the heart of The General Public story.
- Our focus
- Production, programming and brand partnership development.
CULTURE. CONNECTION. LIVE EXPERIENCE.
NEW YORK / EVERYWHERE IT MATTERS
Culture starts
with the room.
We connect culture, talent, sport and brands through live experiences, partnerships and audience-building.
Explore our world
THE GENERAL PUBLICGLOBAL TALENT.
UNFORGETTABLE NIGHTS.
UNFORGETTABLE NIGHTS.
FOR THE
PEOPLE.
MUSIC. PEOPLE. POSSIBILITY.PEOPLE.
INDEPENDENT SPIRIT. SHARED EXPERIENCE.ORIGINAL ILLUSTRATIVE VISUAL
01 / SELECTED EXPERIENCE
Built around the people
who make culture move.
SELECTED EXPERIENCE / DOPEBBQ
The feeling
is the point.
DopeBBQ brings people together around food, music and New York culture. It’s a reminder of what a live experience can do: turn a shared interest into a community.
That connection is the starting point for our work, whether we’re shaping a brand moment, programming a room or bringing talent into the conversation.
Explore the story02 / THE IDEA
Good things happen
when the right people
come together.
The General Public is a culture and live experience agency rooted in New York. We connect brands, talent, athletes and audiences through events, partnerships, programming and marketing.
Co-founded by Patrice “Trice LeDon” Laquinte, The General Public brings more than a decade of founder experience across live events, venue programming, talent relations, brand partnerships and hospitality. Our work starts with the audience and carries through to the details of delivery.
FOUNDER EXPERIENCE
Patrice’s professional background includes cultural programming leadership at Schimanski / Dean Entertainment Group and events-marketing contract work with Universal Music Group.
Individual professional experience, distinct from agency client relationships.03 / CAPABILITIES
One connected practice.
Six ways to bring it to life.
Events & experiential
A moment worth showing up for.
Talent booking
The right energy for your room.
Brand partnerships
Show up with something to give.
Venue & cultural programming
Give people a reason to return.
Sports & NIL partnerships
Build opportunity beyond the game.
Audience & event marketing
Give the right people a reason to care.
04 / WHAT WE’RE BUILDING
Culture keeps moving.
Our work spans established live experiences and new ideas in development. Here’s how they fit together.
AfroBounce
A music-led party series where Afrobeats, Amapiano, Dancehall and Hip-Hop meet.
- Our focus
- Event collaboration, cultural programming and audience engagement.
Auctra
A cultural strategy and partnership platform exploring the connections between creators, brands, technology and creative ownership.
- Current focus
- Cultural salons, artist-led experiences and thoughtful partner collaborations.
Selected experience describes prior work. Developing concepts are subject to scope, permissions and production confirmation. This is not an event calendar.
05 / HOW WE WORK
From an idea
to “you had to be there.”
Find the why.
The audience, the ambition, the feeling. We start with what this experience needs to mean.
Shape the moment.
The concept, the collaborators, the plan. We connect the creative direction to a workable scope.
Bring it together.
The details, the people, the day itself. We coordinate the moving parts with care and intention.
A FEW GOOD QUESTIONS
What does The General Public do?
We work across event production, talent booking, brand partnerships, sports and NIL partnership strategy, cultural programming and audience development. Projects can focus on one area or bring several together.
Where are you based?
Our roots are in New York. Tell us where your project is happening so we can discuss fit, scope and logistics.
How do we get started?
Send a short brief with your objective, audience, date, location and budget range. We’ll use it to discuss the right scope and next steps.
HAVE SOMETHING IN MIND?
Let’s make
some noise.
A new idea. A room to program. A brand with something to say. Tell us what you’re thinking.
trice@tgpagency.online